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Expert Source Center
Welcome to Autobytel's Expert Source Center. Your resource to find in-depth profiles on each of our experts. Autobytel's experienced hands-on industry experts are available for interviews and can provide insight and knowledge for your next story or conference.
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VERTICAL SEARCH, SOCIAL MEDIA, SEARCH ENGINE MARKETING, ONLINE AUTOMOTIVE CONSUMER BEHAVIOR, AND LEADING CHANGE IN THE CORPORATE WORLD
» Jim Riesenbach - President and CEO
“What MyRide (intends) to do is take all the information and make it available in one place. We
think we're going to become the de facto starting point for consumers. The goal is to capture the
hearts of auto enthusiasts over the entire time they own their cars, not just at buying time.
MyRide will seek to bring them back repeatedly to find a muffler shop or a detailer or for advice
about their cars from bloggers or message boards. MyRide will have the deepest listings of new
and used cars for sale because it will scour everything from dealers' Internet listings to eBay.”
— Jim Riesenbach, USAToday
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ONLINE SEARCH, VERTICAL SEARCH, SEM, eCOMMERCE, PRODUCT DEVELOPMENT, SOCIAL MEDIA AND USER-GENERATED CONTENT
» Mark Canon - SVP, Chief Product Officer
“MyRide.com, a specialized search engine, attacks the inefficiencies of Google and its ilk
by focusing on up to 1 million auto-related terms and their relationships to deliver more
relevant results. MyRide.com will include reviews, videos, photos and other content from
experts and enthusiasts who are seeking car parts or just fantasizing about their next new
ride. After all, it’s OK to cheat on your car.”
— Mark Canon, Computerworld
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MARKETING, MEDIA AND SEARCH ENGINE TECHNOLOGY
» Jon Rosen - SVP, Web Business Operations
“A simple rule to follow is that dealer search advertising will only capture those prospects looking for a
dealer. Conversely, those searchers looking for a third-party or OEM to make a purchase will, for the
most part, only go to those sites.”
— Jon Rosen, Digital Dealer
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DEALERSHIP SALES AND LEAD GENERATION AND MANAGEMENT
» Mark Garms - SVP, Dealer Operations and Strategy
“The first step [to better serving customers online] doesn’t cost anything; and that’s simply shedding
misconceptions about Internet customers...”
— Mark Garms, Dealers Edge |
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CORPORATE AND DEALER COMMUNICATIONS, PUBLIC RELATIONS AND CONSUMER SAFETY
» Melanie Webber - VP, Corporate Communications“Using the Internet to buy a car can save time and money, because the
Internet aggregates vast amounts of information. What used to take
weeks and months can be done in a day, at any time of day.”
— Melanie Webber, The El Paso Times |
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CONSUMER AND INDUSTRY TRENDS AND PREDICTIONS
» Brian Chee - Chief Automotive Anaylst“In our surveys, 60% say that high [fuel] prices are changing how they
drive and what they buy. Fuel economy is becoming an important criterion.
Going to the gas station twice a week is becoming unacceptable.”
— Brian Chee, Los Angeles Times |
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AUTOMOTIVE SERVICE AND MAINTENANCE
» Michael Rose - VP, Lead Management and Reporting“Every 3,750 miles, it's time for an oil change. It may not look
like your oil needs to be changed, but there's a build up in the oil
of acids, formed when the car is started and driven hard. Your oil
may look okay; it's still time to change it."
— Michael Rose, “RoadKing: Car Care Tips” |
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A D V E R T I S E M E N T
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