Chicago: 2007 Toyota Tundra
These boys ain't messin' around.
Irv Miller, VP of Corporate Communications, calls it a "big bad motha' of truck." Jim Press, president and CEO, refers to it as the "biggest, boldest bad-ass truck in history."
If you're thinking this is guy talk taking place at a bar after a few beers, you'd be way off. It's just after 9:00 in the morning at the 2006 Chicago Auto Show, and those remarks are from Toyota's highest-ranking executives as they launch the totally redesigned 2007 Tundra pickup. Apparently Toyota has heard enough about its biggest truck being "not quite full-size" or "not really competitive with true truck buyers."
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