Of course, Toyota knows that styling, in addition to capability, will sell the FJ Cruiser, so this SUV is designed to look like the legendary FJ 40 of the 1960s and 1970s, right down to the "Toyota" badge centered in the grille. Other FJ 40 cues include round headlights, an upright windshield cleared by three wipers, a white-capped roof equipped with a huge utility rack, and wrap-around rear corner windows. The standard full-size spare tire is mounted on the split rear tailgate for easy access as well as a rugged appearance. The effect is at once retro and modern. Anyone familiar with the unforgettable FJ 40 will recognize the design inspiration here, and yet the FJ Cruiser strongly resembles the Honda Element in terms of overall packaging.

Under the hood is the 4Runner's 4.0-liter V6 engine, making 245 horsepower and 282 lb.-ft. of torque. A five-speed automatic transmission is standard, while 4WD versions get a six-speed manual as an option. Toyota says that the 2007 FJ Cruiser can tow up to 5,000 pounds.

Inside, the 2007 Toyota FJ Cruiser is designed to be flexible and functional, styled to resemble the bare-bones trucks of yesterday. Body-color trim decorates the dashboard, and the gauges are expected to convey a mechanical appearance. The rear seats fold flat to maximize cargo space, and buyers can opt to add body-color door panels for an enhanced bare-metal look.