Only $18,500? How does that compare to the Toyota Prius?

Remember that this price is still speculation, but Honda is aiming to make the Insight the most affordable hybrid on the market. The current base price for the Prius is $22,000, but the next generation Prius will include options for things like LED headlamps and even solar roof panels, which could get pricey quick. Honda is positioning the Insight to be a bit sportier than the Prius and taking more of a value-based approach. Remember too that the new Prius-based Lexus HS 250 will be the "premium" hybrid in the Toyota family, so the next-generation Prius can't get too pricey. One thing we do know is that the Prius will get better mileage than the Insight, so take that into your cost consideration.