2010 Kia Soul Review

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Make no mistake, Kia is serious about capturing the imaginations of their target 23-year-olds (although it's a car for 40- and 50-somethings, too). Check out these unique exotic exterior paint colors, including metallic tones of Shadow, Titanium and Bright Silver; coffee-inspired Java; red-hot Molten; and Alien green. Additional colors available later in the model year will include flame-emulating Ignition, Denim blue and bright white Ghost.

The Soul was well on its way to being built when the latest Scion xB was introduced, and there might have been some OMGs around the Kia design studios, because the two cars look a lot alike. But look closer, and the Soul will stand out. Driving around Miami, the Soul got lots of positive looks.

Kia calls the shape a reverse wedge greenhouse, adding that the Soul looks like it's wearing a pair of wraparound sunglasses. Because the rear windows are narrower than the fronts, there appears to be a downward rearward slope to the roof, but it's a clever illusion achieved by the rising beltline below the windows. There's a final and small third side window, an upside-down wedge to complete the shape.

Bold chiseled wheel arches give the Soul strength. The corners are nicely rounded, erasing some of the inherent boxiness. The grille is small and tidy, the Soul's mouth no bigger than needed so suck in air for the engine (unlike so many, from Audi to Dodge truck). The headlights are stylish, wrapping over the intersection of front fascia, fender and hood. There's an artificial black vent on each front fender behind the wheel, a nice touch. A black horizontal ding strip on the doors doesn't do much for cleanliness, but it has a function. The 16- and 18-inch alloy wheels are nothing special, but one of the test cars had carbon-fiber stick-on accessory appliques that made them look like stylish 10-spokes, until you got close enough to touch.

Big vertical Volvo-like taillamps, shaped a bit like arrowheads, climb the rear corners and project a feeling of safety. The liftgate and rear window are clean and smooth (and darkly cool when tinted), with an indented handle under a Kia oval logo and a stylish chrome Soul badge off to the side.


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